Informa Research Services
Mystery shoppers are screened and selected from localities in which shopping will take place so that their expectations will be similar to those of local customers. A biosketch for each shopper selected is developed outlining detailed background information, helping ensure that all parameters set by the client, such as age and education, are met. Along with the biosketch, a screening questionnaire to evaluate shopper habits and any pre-conceived tendencies is required, allowing us to better select qualified shoppers. Informa Research Services then provides comprehensive training materials to shoppers, outlining detailed procedures and guidelines for each phase of the interviewing process. Performance rating questions have detailed examples and operational definitions, so all shoppers are using the same definitions. Visit: Informa Research Services





